Today, in the online era, humans trust humans. We tend to look at what others have to say before we purchase a product, follow a page, or even engage with a blog. That is social proof, and it can be one of your best weapons to build your following.
What is Social Proof?
Social proof is when one imitates another’s behavior when making choices. For instance, if you notice a restaurant is full of customers, you can conclude that the restaurant must be good. In social media, when a page has many likes, followers, and comments, it tends to draw more.
Why Social Proof Matters
Social proof establishes trust in a hurry. It indicates that other individuals consider whatever you are providing valuable. When others notice that you have a dedicated following, they feel at ease to connect with you as well.
How to Leverage Social Proof to Increase Your Following
- Feature Testimonials
If you possess satisfied customers or followers, don’t hesitate to put up their testimonials. Share their reviews or even create brief videos featuring their experiences with your brand. - Showcase Numbers
Whenever you reach a milestone such as “10K followers” or “1,000 downloads,” post it! Humans love belonging to a community that’s increasing in size. It indicates you’re valued and trusted. - Partner with Influencers
Partner with influencers who have a pre-existing loyal audience. If they endorse your page or product, their followers will likely endorse you as well. - Post User-Generated Content
Invite your audience to produce content with your brand and post it on their pages. Sharing this content on your page indicates that actual people are interacting with you, establishing greater trust. - Showcase Awards and Media Coverage
If your brand has received awards or been featured in the media, flaunt it. These awards serve as third-party endorsements and increase your credibility. - Establish a Sense of Community
Get your audience to feel like they belong to something larger than themselves. Engage with comments, pose questions, and include them in the decision-making process. When individuals feel heard and seen, they are likely to refer others to you.
Final Thoughts
It’s not about pretending to be popular. It’s about highlighting the actual value you deliver and encouraging your satisfied customers and followers to assist you in spreading the word. The more sincere your social proof, the more organically your following will increase.