In today’s fast-moving digital era, small local businesses get left behind with big players.
That’s when Pulse Drive, a vibrant digital marketing agency, comes into play. This case study reveals how Pulse Drive assisted a small shopping store not just survive but grow—increasing its sales by a whopping 200% in six months.
The Challenge
The customer was a Pune-based local home decor store with low foot traffic and flat sales, despite an excellent product assortment. Their web presence was low, with a struggling website and no active social media presence. The company relied mainly on walk-in traffic and word-of-mouth marketing, which kept the growth constrained.
Pulse Drive’s Approach
Pulse Drive started with a detailed review of the business’s online presence. They found areas of opportunity: site performance issues, low search visibility, and inactive social media presence. From there, a personalized digital marketing strategy was created with a focus on:
- Website Reboot: A fresh, responsive, and SEO-friendly website was introduced, aiming to enhance user experience and conversion.
- Local SEO: Pulse Drive made sure the client’s Google My Business listing was optimized, inserted location-specific keyword terms, and created local backlinks.
- Social Media Marketing: A strategic content calendar was carried out across both Facebook and Instagram, with product highlights, behind-the-scenes imagery, and testimonials.
- Paid Campaigns: Specific Facebook and Google Ads were driven to generate local traffic as well as online purchases.
The Results
Six months later, it was dramatic what was accomplished:
- Sales Rose by 200%: Both online and offline sales experienced tremendous growth.
- Traffic to the Site Increased by 320%: The new website received more traffic and better engagement.
- Social Media Following Increased Threefold: The brand established a strong local following online.
- Better Local Visibility: The store started showing up in top search results for local home decor searches.
Conclusion
This case study is a stark proof of the effectiveness of strategic digital marketing in transforming a local struggling business. Pulse Drive did not merely provide services—they provided measurable outcomes and a new sense of direction for the client. With creativity, data, and local knowledge, Pulse Drive demonstrated that even small businesses can have significant wins in the digital world.
If you’re a local business owner who wants to scale up, Pulse Drive could be the growth partner you’ve been searching for. Want results like these? Let’s get started.