Email automation has the potential to save time and drive more sales by sending the correct messages to the correct people—without your direct intervention. When executed properly, automated emails have the power to lead your audience from curious visitors to loyal customers. Here are some influential email workflows to implement.
1. Welcome Series
When a person subscribes to your list, welcome them with a friendly welcome series. This is your opportunity to make a wonderful first impression.
A simple welcome series might look like:
- Email 1: Thank them and send your free offer
- Email 2: Showcase your brand and story
- Email 3: Send useful content or testimonials
- Email 4: Provide a little discount or special deal
This establishes trust and subtly pushes them toward a sale.
2. Abandoned Cart Emails
Sometimes individuals place items in their cart and then abandon your site without purchasing. A cart recovery automated email can prompt them to follow through with the purchase.
Cart email tips:
- Send 1–2 hours after cart abandonment
- Display the abandoned item
- Provide a link to go back to the cart
- Provide a limited-time discount or free shipping if necessary
3. Post-Purchase Follow-Up
Once a customer makes a purchase, don’t stop there! A good follow-up email can win them over for increased loyalty and repeat business.
A post-purchase series may include:
- Thank you and receipt
- Product use tips or tutorials
- Request a review or feedback
- Recommend related products
4. Win-Back Campaigns
If someone hasn’t opened your emails or purchased from you in some time, send a win-back series.
Win-back email ideas:
- “We miss you” message
- Special discount or offer
- Survey to find out why they stopped opening
- New product announcement
This will bring back previous subscribers and get them back to your website.
5. Upsell and Cross-Sell Emails
After a purchase, suggest products that complement what they bought. If they purchase a phone, for instance, suggest a case or screen protector.
Automation tools can split your list and send targeted product suggestions based on buying history.
Popular platforms such as Mailchimp, Klaviyo, Convert it, and ActiveCampaign make it simple to create these workflows utilizing templates and drag-and-drop builders.
Final Thoughts
Email automation is like a silent salesperson—working 24/7 to lead people to purchase. Begin with only a few or two workflows and then build up as you progress. The more useful and timely your emails, the more sales you’ll make—without even lifting a finger.