If you’re going into business or putting one online, you have to have a digital marketing
strategy. It will help you reach the right people, build your brand and grow your business
online. It’s confusing, but if you’re new to this, it can feel confusing. Fear not, this guide
will cover the basics in a simple way
What is a Digital Marketing Strategy?
Digital marketing strategy is a plan which will help you to promote your business online using tools such as social media, search engines, email, and websites. It gives you what you want to achieve and how you would achieve it.
Step 1: Set Your Goals
The first thing is to decide what you want to achieve. Do you desire to increase website
traffic? More sales? More followers on social media?
Example goals:
Get 1,000 website visitors per month
500 increase Instagram followers in 2 months
In the following 3 months, make 50 online sales.
Ensure that your goals are specific, measurable, achievable, relevant and time bound.
Step 2: Know Your Target Audience
You must know who is your ideal customer. What are their interests? Where do they live?
How old are they? What problems can your product or service solve for them?
Example:
For example, if you are selling baby clothes, your audience might be parents between 25
and 40 years old, who live in cities and who shop online.
This will help you know how to create content they like and determine the best platforms
to reach them.
Step 3: Select the Correct Digital Channels
You have a lot of online platforms to be on but you don’t have to be on all of them.
Choose those that fit with your business and where your audience spends time.
Popular digital channels:
Social media (Instagram, Facebook, LinkedIn, etc.)
Search engines (Google Ads, SEO)
Email marketing
Your website or blog
If you’re just starting, focus on 1–2 channels and do them well.
Step 4: Create Valuable Content
Content is key to digital marketing. You need to post things that help, entertain, or inform
your audience. This builds trust and keeps people coming back.
Types of content:
Blog posts
Social media posts
Videos
Infographics
Emails
Make sure your content matches your brand and is useful to your audience.
Step 5: Track Your Results
Use tools like Google Analytics, Instagram Insights, or Facebook Ads Manager to see
what’s working and what’s not. Look at:
Website visits
Post engagement (likes, comments, shares)
Email open rates
Ad performance
Based on this, you can improve your strategy over time.
Final Thoughts
Creating a digital marketing strategy doesn’t have to be complicated. Start with clear goals, understand your audience, choose the right platforms, post helpful content, and track your results. Over time, you’ll learn what works best for your business—and see real growth.